An article from Entreprenuer.com outlines ways you can use speaking gigs to connect with your target audience. The first thing to do is track down your target market and then find an audience within that market that might benefit from what you have to say. The article mentions Chambers of Commerce and industry associations as examples. Once you have the opportunity to speak, make it count by offering solutions to real problems, collect contact information, etc. This strikes me as particularly useful advice for business audiences, but may be adapted for others as well. Read over the article for more tips and advice.
Monday, November 07, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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