Marketing: A Challenge for Corporate Librarians does a good job of briefly and succinctly outlining the marketing process. While it comes from a .com (InSite Pro to be exact), the page isn't overly commercial-ish and I found it to be concise and useful resource. Enjoy!
Tuesday, November 29, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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