If you haven't checked out Harris Interactive's web site in while, it's worth the trip. Harris Interactive is one of the country's largest market research firms and conducts fascinating surveys on all kinds of topics.
A recent survey conducted by Harris and the Public Relations Society of America polled business executives, congressional staff and the average consumer to find out their opinions of various marketing methods. Among other things, the survey revealed that only 16% of the general public approves of pop-up ads and 17% approves of text messages. Here's a related press release and you can find complete results on the PRSA web site (although I had trouble viewing them from the computer I'm on now). Hopefully, Harris will post a summary soon along with the other poll summaries from 2005. Check out the 2005 list and you may find other survey results of interest. One in particular you may want to peruse is about consumers' acceptance of new technology.
Survey results like these can be a great help in guiding your marketing decisions!
Monday, November 14, 2005
Take it to the polls!
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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