If you have colleagues out there who aren't sold on the whole marketing "thing," here's a perfect example from OCLC of why marketing/market research is not just relevant, but downright imperative. Is it time for you to do an environmental scan?
Wednesday, November 16, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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