The Museum of Brands, Packaging and Advertising will make its grand debut in Notting Hill, England on Thursday. According to a Financial Times news article, the museum will showcase more than 10,000 artifacts of various brands and products to illustrate how these items have affected our daily lives. The museum's director, Robert Opie, hopes that the collection will evolve into an archive for marketers to study how brands evolve and how companies sell their wares. As the article states, "As well as reflecting the social history of modern Britain, Mr Opie said the museum would illustrate the ever growing sophistication of copywriters and advertising creatives."
Now no one can say that marketing has nothing to do with libraries!
Tuesday, November 29, 2005
Cultural institutions and marketing collide!
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.


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