Here are a couple of marketing opportunities that have popped up recently:
- Submissions for the John Cotton Dana Library Public Relations Award are requested. The Award "honors outstanding library public relations, whether a summer reading program, a year-long centennial celebration, fundraising for a new college library, an awareness campaign or an innovative partnership in the community." Submissions are due December 9, 2005.
- Registration is open for the ACRL Midwinter Workshop Creating a Marketing Plan for your Academic and Research Library to take place Friday, January 20, 2006, 8:30 a.m. - 4:30 p.m., San Antonio, Texas. More info here.
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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