Wednesday, November 30, 2005

Get your creativity on!

If you corporate librarians in the crowd need a little creativity boost, read over Creatively Marketing the Corporate Library, an article from MLS. Sure, it's a bit dated by now (published in 2000), but the ideas are not. The authors describe their two major marketing strategies: thinking loose and considering everything as marketing (they're speaking my language!). I particularly like their "low-effort/high-impact" philosophy and the distinct ways in which they present their services to various audiences within the company such as new employees and special interest groups.

Side note: The free article from the current issue of MLS concerns holding a book sale for tsunami relief. You may want to check it out!

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