If you corporate librarians in the crowd need a little creativity boost, read over Creatively Marketing the Corporate Library, an article from MLS. Sure, it's a bit dated by now (published in 2000), but the ideas are not. The authors describe their two major marketing strategies: thinking loose and considering everything as marketing (they're speaking my language!). I particularly like their "low-effort/high-impact" philosophy and the distinct ways in which they present their services to various audiences within the company such as new employees and special interest groups.
Side note: The free article from the current issue of MLS concerns holding a book sale for tsunami relief. You may want to check it out!
Wednesday, November 30, 2005
Get your creativity on!
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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