Here's another brief but important article from yesterday's MarketingProfs.com entitled, "What Makes a Successful Salesperson?". You'll appreciate this one if you've ever had to participate in a fair of any kind, or even worked at a service point. We continually defend/celebrate our libraries in all the work we do.
On a related note, the Alliance Library System and TumbleBooks, Inc. are offering a free online book called, Why Libraries Matter - A Story Long Overdue to all public and elementary school libraries. You can view the animated book online (it's pretty cute!).
Even if you don't think you're a salesperson, odds are you actually are one, at least some of the time, so be prepared to "sell" your library at a moment's notice!
Wednesday, October 12, 2005
Do you have what it takes?
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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