From the press release:
"The online Handbook (www.ala.org/commhandbook) offers tips on how to develop a communications plan so that you can determine goals and objectives for your outreach efforts, identify key audiences, shape your messages, and develop tactics that will help you obtain coverage from media."
Enjoy!
Friday, October 07, 2005
Revised ALA online Communication Handbook now available
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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