My favorite marketing site is at it again! KnowThis.com now offers Marketing Stories for the Week. One you may want to check out this week is This is Your Marketing Campaign on Steroids. (Available via RSS)
Friday, October 28, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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