On the topic of branding, the It's all good blog has a couple of, well, good (of course) recent posts (here and here).
Wednesday, October 19, 2005
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Resources, readings, news and ideas for librarians who seek outside-the-book marketing innovations for their libraries.
Jill Stover
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What does "outside the book" mean?
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
Blog Archive
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2005
(233)
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October
(23)
- Money can't buy you (marketing) happiness
- This week in marketing
- Pitfall prevention
- Gone for a bit
- Feeds, they are a changin'
- Playing catch-up
- Business 2.0 marketing stuff
- Speaking of branding
- What are you all about?
- Try This Tuesday
- Live from Omaha
- Who you gonna call?
- Investing in word-of-mouth
- Time to tinker
- New hispanic marketing trade magazine debuts
- Do you have what it takes?
- Don't sit on that research!
- Borrowing a bit of brand power
- Know any library marketing movers and shakers?
- Tuesday Try This
- Revised ALA online Communication Handbook now avai...
- Grab bag o' marketing goodies
- A brief pause
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October
(23)
Tags
- accessibility (1)
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- articles (15)
- assessment (7)
- attitudes (2)
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- branding (14)
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Categories
Resource Links
- ALA - Issues & Advocacy
- American Marketing Association
- Articles Library (Marketing Group Inc.)
- Bplans.com - Marketing & Advertising
- BusinessWeek Online - Brand Equity
- KnowThis.com
- Library Research Service
- Library Support Staff-Marketing Your Library
- Mplans.com
- Marketing & PR
- Marketing Library and Information Services
- Marketing Library Services
- Marketing Terms Dictionary (AMA)
- Marketing Treasures
- New Pathways to Planning (NEKLS)
- NSLS Library Marketing Center
- Ohio Library Council-Marketing the Library
- OhioLINK Marketing Toolkit
- State Library of Iowa-Telling the Library Story Toolkit
- Trendwatching.com
Disclaimer
The contents of this blog do not reflect any positions or policies of Virginia Commonwealth University or VCU Libraries.
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