Entrepreneur.com's piece, "The Best Advertising Money Can Buy," relates some interesting points about word-of-mouth. (I have to admit, I'm a bit biased toward word-of-mouth because I think it makes perfect sense for libraries). In this article, the author discusses some techniques that hadn't occurred to me before. Namely, word-of-mouth is often generated by non-verbal offerings (like, the author notes, playgrounds at McDonald's). Letting your patrons discover your amazing service themselves, rather than telling them it's amazing, is important also.
Thursday, October 13, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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