The days when big bucks could buy marketing successes are quickly slipping away, or at least so says a couple of business consultants out of Minnesota. In their article, they argue that a good story well-told, creative promotions that spark conversation and value-added services are the "new" ways to reach people. They also note that people are seeking personal connections with companies, not just a series of nameless, faceless interactions. These trends are consistent with what's going on in the marketing world and are worth considering. It doesn't take piles of money, but today's marketing takes effectively relating to people on a personal level.