The days when big bucks could buy marketing successes are quickly slipping away, or at least so says a couple of business consultants out of Minnesota. In their article, they argue that a good story well-told, creative promotions that spark conversation and value-added services are the "new" ways to reach people. They also note that people are seeking personal connections with companies, not just a series of nameless, faceless interactions. These trends are consistent with what's going on in the marketing world and are worth considering. It doesn't take piles of money, but today's marketing takes effectively relating to people on a personal level.
Monday, October 31, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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