Friday, October 14, 2005

Who you gonna call?

If you're a college student and need information, odds are you're going to turn to a search engine to find what you need. No big surprise for us librarians, but it's a bit surprising (disturbing?) how much they trust what they find. According to a study by Yahoo! Search Marketing (via MarketingVOX), the trustworthiness of a web site is second only to info from family and friends, but not by much. Sixty-five percent said family and friends were the most trustworthy; 63% said that keyword searches were most reliable. (!) What does this mean? For advertisers, it's a good bet they'll continue to plunk more and more money into online ads. For librarians, it means that we have to try harder than ever to market ourselves and our services through our web presence so that students get the best info they can!

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