A good article appeared yesterday from MarketingProfs.com called, "How to Get the Most Out of Research". We librarians are good at collecting data, but this article outlines 7 practical steps for getting some mileage out of it.
Wednesday, October 12, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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