Time to catch up with a few library marketing news items I’ve been meaning to tell you about!:
- The October issue of Marketing Treasures is out and a good read!
- Get to know the lingo – A brief article in the Poughkeepsie Journal (great name!) outlines the deference between marketing, public relations and advertising.
- Check out how the Montana State Library is reaching out to seniors through a publicity campaign called What’s Your Story.
- Too much great stuff to mention in this week’s MarketingProfs newsletter. (You do get their feed, right?)
- A short article in Myrtle Beach Online lays out the basics of word-of-mouth advertising and “preaching to the choir.”
- Stop by and take a peek at the September/October issue of Marketing Library Services. The free article features derby-racing librarians!
Whew! Marketing news waits for no one! Enjoy and have a great weekend!
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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