Stop on over to Forbes.com to peruse Nine Major Marketing Mistakes. For my money, the top 3 hit close to home. What are the top 3 mistakes, you ask? They are (drum roll please): me-too thinking, overly-complicating offerings, and underestimating the role of perception. Judge for yourself!
Thursday, October 27, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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