Here's a story about a library marketing campaign out of Omaha, Nebraska. The director wants to increase the number of people who hold library cards by emphasizing the convenience of using library resources from home and the ability to download materials like audiobooks. What was most neat to see was a local news reporter showing viewers how easy it is to use the library's website and materials (I haven't see that on my local news!). You can view the news clip from the article.
Monday, October 17, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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