Trendwatching.com's recent newsletter gives you the tips and digital tools you need to spot trends amongst consumers (patrons). The object of the game is not to spy, but to become more keenly aware of patron's perspectives. By building your own Virtual Anthropology shortlist, you can keep your eyes open to what's going on "out there" (you know, outside of library?). Give it a try!
Monday, January 23, 2006
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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