The hubbub in the marketing world is all about the demise of traditional advertising and the rise of more targeted alternatives. Take a gander at the NYT account of the recent Word-of-Mouth Marketing Association (WOMMA) conference (WOMMA's WOMBAT blog has some conference scoops too) and this ClickZ article on below-the-line marketing for just some examples of what people are talking about. Librarians are natural connectors and could (and do) excel at using some of these less-traditional methods.
Tuesday, January 24, 2006
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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