Friday, January 20, 2006

Where ISN'T Google?

Google is not only a force to be reckoned with in the library world, but it is making huge strides into the advertising world too. I bring this up as an FYI for those of you who are more broadly interested in Google and/or marketing, but the buzz is that Google is getting in the game of not only selling web ads, but now magazine and newspaper, radio and possibly TV ad space (see BusinessWeek for the full scoop). Because Google is such a prominent player in our information landscape, it might be worth keeping an eye on its ventures since they may become important developments for our marketing efforts and for our patrons.

[Update: Here's another example of how Google is making waves in advertising.]

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