Google is not only a force to be reckoned with in the library world, but it is making huge strides into the advertising world too. I bring this up as an FYI for those of you who are more broadly interested in Google and/or marketing, but the buzz is that Google is getting in the game of not only selling web ads, but now magazine and newspaper, radio and possibly TV ad space (see BusinessWeek for the full scoop). Because Google is such a prominent player in our information landscape, it might be worth keeping an eye on its ventures since they may become important developments for our marketing efforts and for our patrons.
[Update: Here's another example of how Google is making waves in advertising.]
Friday, January 20, 2006
Where ISN'T Google?
Subscribe to:
Post Comments (Atom)
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
No comments:
Post a Comment