The New York Times featured an article yesterday that everyone should read called, A Generation Serves Notice: It's a Moving Target. It's about young 20-somethings who are not only adept at using technology, but who also manage to skillfully elude traditional marketers. The article also describes how technology is changing the social culture of young people and what impact that has on marketing. Very interesting and important since we librarians are serving and will continue to serve patrons with this kind of intimate relationship with technology and all of the social and psychological implications it entails.
Monday, January 23, 2006
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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