Monday, January 23, 2006

Hitting a moving target

The New York Times featured an article yesterday that everyone should read called, A Generation Serves Notice: It's a Moving Target. It's about young 20-somethings who are not only adept at using technology, but who also manage to skillfully elude traditional marketers. The article also describes how technology is changing the social culture of young people and what impact that has on marketing. Very interesting and important since we librarians are serving and will continue to serve patrons with this kind of intimate relationship with technology and all of the social and psychological implications it entails.

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