Elsevier has put out a terrific annotated bibliography on the topic of library marketing. Marketing Library Resources: An Annotated Bibliography (2005, 20p., PDF) describes helpful literature on the following topics:
- Strategic Planning
- Environmental Scanning
- Customer Service, Media Relations and Public Relations
- Outreach and Liaison Efforts
- Marketing Digital Resources
- Development and Fundraising
- Relationship Marketing
- Evaluation
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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