Tuesday, January 03, 2006

Marketing library services bibliography

Elsevier has put out a terrific annotated bibliography on the topic of library marketing. Marketing Library Resources: An Annotated Bibliography (2005, 20p., PDF) describes helpful literature on the following topics:

  • Strategic Planning
  • Environmental Scanning
  • Customer Service, Media Relations and Public Relations
  • Outreach and Liaison Efforts
  • Marketing Digital Resources
  • Development and Fundraising
  • Relationship Marketing
  • Evaluation
Good stuff! Many thanks to Steven Bell for passing this along!

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