The Shifted Librarian blogged about the OCLC Symposium: Extreme Makeover - Rebranding an Industry with highlights from the talks. Very interesting and nice to see librarians taking some cues from the larger marketplace. Also, check out other bloggers' takes on the event. From what I gather, OCLC will also be making the symposium available via podcast for those of us who couldn't be there.
Wednesday, January 25, 2006
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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