I'm sure most of us in the library biz know that most people make very quick decisions in judging Web sites, but did you know how quick? Turns out, they spend one-twentieth of a second (according to CNN report of a recent study)! One twentieth! That, says CNN, is less than half the time it takes to blink. The marketing implications of this finding are substantial: How can you prove to patrons in one-twentieth of a second that your web site is a good place to be and worth at least a couple of blinks? Unfortunately, the study didn't come to definitive conclusions on what makes a good site, but clearly aesthetics an important draw for Web surfers.
Friday, January 20, 2006
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
1 comment:
I can't tell you how many times I've come across web sites for churches, libraries, museums and hospitals that don't tell you where it is--not even the city. You have to start clicking around the various confusing buttons to find out. Why do webmasters think only people who know where you are visit?
"The Mavis Jones Memorial Library" and then all the bling bling and moving parts just doesn't work for me.
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