Two helpful articles appeared today from MarketingProfs that are specifically aimed at service providers:
- Four Factors That Distinguish Services Marketing - All librarians should know the fundamental characteristics of services marketing as compared with product marketing. There are important differences and this article lists each and gives some good advice about how to manage them.
- Marketing Challenge: How to Sell Services - Readers sent in their replies to help one marketer who had trouble adjusting from product sales to service sales. The advice they give is sound for librarians too!