Two helpful articles appeared today from MarketingProfs that are specifically aimed at service providers:
- Four Factors That Distinguish Services Marketing - All librarians should know the fundamental characteristics of services marketing as compared with product marketing. There are important differences and this article lists each and gives some good advice about how to manage them.
- Marketing Challenge: How to Sell Services - Readers sent in their replies to help one marketer who had trouble adjusting from product sales to service sales. The advice they give is sound for librarians too!
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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