The Word of Mouth Marketing Association recently completed its WOMBAT (Word of Mouth Basic Training) conference and you can now get the presentations free online without registration! [By the way, isn't it nice to know that librarians aren't the only ones who are acronym-happy?!]
I've breezed through some of these and I can tell you that there is plenty to be found here that is relevant to library-types. There are heaps of how-to's and a cache of case studies. Here are just some topics to whet your appetite for WOM goodness:
- How to Use Online Feedback To Improve Your Marketing
- How to Motivate Fans, Advocates, and Evangelists
- How to Create Great Blogs That Get People Talking
- Word of Mouth 101: Core Strategies and Tactics
- Measurement 1: Measuring the Impact of Word of Mouth
- How To Use Amazing Customer Experience and Product Design To Get People Talking
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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