KnowThis.com has free, I repeat free, market research reports and other research material listed on its site. Beginning this month, KnowThis features a new report each week. This week's featured report is A Comparison of Wal-Mart and Target Shoppers. While this one may be off the mark for librarian purposes (albeit very interesting!), it may be a good idea to check in on this listing when it's updated to see if anything relevant to us is featured. As always, you can peruse KnowThis' Market Research, Internet Marketing Research page for useful resources.
Update: The PDF for the Wal-Mart/Target report is linked from the Focus on Market Research Reports page. They just updated the weekly report. Now, there is one up about Hispanic retail shoppers. Very neat!
Wednesday, January 25, 2006
Free market research reports, anyone?
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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