You may be interested in this book review from Harvard Business School's Working Knowledge. The book in question is called, Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. The reviewers state, "The authors show how blogs are now changing organizations and explains how readers can use blogs for a variety of business purposes, especially marketing and public relations." Looks like it's worth a read!
Wednesday, February 15, 2006
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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