A school librarian at Dade County Elementary School advertised her library's book fair with the theme Camp Read A Book by filling the school with the sounds of the great outdoors. Inside the library, she set up a camp scene complete with a tent, camping chairs, a grill and a hammock. The idea behind this advertising campaign was to promote turning off the TV and video games in favor of reading a book.
Thursday, February 09, 2006
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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