Whether you root for the Seahawks or the Steelers, you can always cheer for the great ads that are interrupted by the occasional field goal or touchdown (just kidding, football fans!). The Super Bowl offers a perfect opportunity to see what some of the best brains in advertising have come up with and to learn from them. Try keeping an eye out for who the target audience may be and how advertisers try to lure them in, including what language, imagery, social references and emotional hooks they employ.
SuperBowl-Ads.com has a sneak peek at upcoming ads and the latest news. Or, you can stop on over to adverlicio.us for its online collection of Superbowl ads (via AdRants). TV advertisers are a little nervous these days about reaching the masses they were once able to, so looking at news coverage of their evolving strategies like this use of microsites as extensions to commercials can inspire some creative ideas.
You may also want to read how Steelers fans are taking the marketing ball on behalf of their team and running with it by creating their own photos, videos and slideshows! (Oh, the possibilities for libraries!).
Have a good weekend and happy ad-watching!
Friday, February 03, 2006
The Super Bowl of advertising
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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