Monday, February 27, 2006

Seismic demographic shifts has an interesting report on the ways in which demographics are changing in the United States and how these changes will impact our culture and, consequently, our marketing approaches. Among the future demographic shifts are the increasing number of aging Baby Boomers along with the largest population of young people (millenials) since the Boomers, an influx of Hispanics and Asians, women's increasing purchase power, and a rise in multigenerational families. Keeping up with the changes in our patron base will better enable us to anticipate changing needs and devising innovative ways to fulfill them so that libraries remain an important and relevant part of people's lives.

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