FastCompany.com has an interesting report on the ways in which demographics are changing in the United States and how these changes will impact our culture and, consequently, our marketing approaches. Among the future demographic shifts are the increasing number of aging Baby Boomers along with the largest population of young people (millenials) since the Boomers, an influx of Hispanics and Asians, women's increasing purchase power, and a rise in multigenerational families. Keeping up with the changes in our patron base will better enable us to anticipate changing needs and devising innovative ways to fulfill them so that libraries remain an important and relevant part of people's lives.
Monday, February 27, 2006
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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