MarketingProfs.com put out a special Valentine's Day newsletter (cute!) with articles that may be useful in making patrons sweet on us and our libraries:
- 10 Ways to Love (and Respect) Your Customers
- Not Just Sweet Nothings: Writing Words of Love to Your Customers
- Branding: All You Need is Love [about your own personal brand]
- Marketing Challenge: Let's Give 'Em Something to Talk About
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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