It's All Good points to a free e-book by marketing guru Seth Godin called Flipping the Funnel: Give Your Fans the Power to Speak Up (see the Non Profits edition). I haven't read it yet, but based on other Godin works I've read, he's very entertaining and innovative with ideas that have great potential for libraries. In this 18-page booklet, Godin explores the use of social communication technology to gather feedback from users (marketing is a two-way street, after all!).
Friday, February 03, 2006
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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