Friday, February 03, 2006

Empowering fans through funnel flipping

It's All Good points to a free e-book by marketing guru Seth Godin called Flipping the Funnel: Give Your Fans the Power to Speak Up (see the Non Profits edition). I haven't read it yet, but based on other Godin works I've read, he's very entertaining and innovative with ideas that have great potential for libraries. In this 18-page booklet, Godin explores the use of social communication technology to gather feedback from users (marketing is a two-way street, after all!).

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