Brand New Day points out a new study carried out by an ad agency on teens. Some of the results may surprise you. (Did you know, for example, that, globally, teens' #1 priority is spending more time with Mom?!). I don't know anything about the ad company that conducted the research or their methodology, so you may want to approach the results with a critical eye, but they certainly are interesting!
Wednesday, February 01, 2006
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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