An interesting post appeared on Library TechBytes written by PLCMC's Public Services Technology Director, Helen Bowers. In it, Helen reflects on her experiences observing a focus group discussion from the other side of the two-way mirror. She describes what patrons found to be of low value (online databases) and high value (customization), as well as some of her own realizations ("the library (in the public's mind) is out of the information business"). While applying focus group results to an entire population is quite problematic, these observations are certainly thought-provoking and highlight some areas for further investigation.
Friday, February 24, 2006
Subscribe to:
Post Comments (Atom)
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
No comments:
Post a Comment