Friday, February 17, 2006

Start a trend: Become a trend spotter offers another installment of a series of pieces I've noted before on how to spot trends. This latest addition includes incredibly useful segments on what trends are, challenges in spotting them, the necessary tools and mindsets for uncovering them, and how to understand and apply them.

I can't say enough how important these skills are for librarians to have and how they are only going to become more important in the future as the pace of change continues to accelerate. If your marketing plan doesn't include an assessment of external threats and opportunities, then you could be in trouble. Making trend spotting a part of our daily routines and viewing the world in terms of possibilities will drive us to take on creative new challenges in our work that will keep libraries relevant no matter what changes are in store for us.

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