Trendwatching.com offers another installment of a series of pieces I've noted before on how to spot trends. This latest addition includes incredibly useful segments on what trends are, challenges in spotting them, the necessary tools and mindsets for uncovering them, and how to understand and apply them.
I can't say enough how important these skills are for librarians to have and how they are only going to become more important in the future as the pace of change continues to accelerate. If your marketing plan doesn't include an assessment of external threats and opportunities, then you could be in trouble. Making trend spotting a part of our daily routines and viewing the world in terms of possibilities will drive us to take on creative new challenges in our work that will keep libraries relevant no matter what changes are in store for us.
Friday, February 17, 2006
Start a trend: Become a trend spotter
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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