Friday, March 31, 2006

Brains busting ads

Nicole McGee of the Municipal Reference Library in Virginia Beach informed me of a new study reported on in The report is called The Ad-Busting Brain and it discusses a study that suggests the brain does not attribute human personalities to brands. In the report, lead author Carolyn Yoon of the University of Michigan advises, '"Advertisers should keep in mind that when they use personality terms for a product reliable, trustworthy, cheerful —consumers are not associating those purely human qualities to the products in question."'

These are pretty interesting findings and the results should appear in the June issue of the Journal of Consumer Research (great journal, by the way!).

Categories: research_and_reports

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