Nicole McGee of the Municipal Reference Library in Virginia Beach informed me of a new study reported on in seedmagazine.com. The report is called The Ad-Busting Brain and it discusses a study that suggests the brain does not attribute human personalities to brands. In the report, lead author Carolyn Yoon of the University of Michigan advises, '"Advertisers should keep in mind that when they use personality terms for a product reliable, trustworthy, cheerful —consumers are not associating those purely human qualities to the products in question."'
These are pretty interesting findings and the results should appear in the June issue of the Journal of Consumer Research (great journal, by the way!).
Categories: research_and_reports
Friday, March 31, 2006
Brains busting ads
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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