I would be remiss if I didn't thank the folks at Library Journal and Marylaine Block in particular, my colleagues and readers for selecting me as a 2006 LJ Mover & Shaker. Thanks, everyone! :) I want to also congratulate all of the other librarians out there a movin' and a shakin'! In particular, I though you all would want to read about fellow "Marketing Movers" Karen Rossi, Joan Bernstein, Gary Shaffer, and Ruth Sinker. It's so great to see all of the important work they're doing! Congrats all around!
Wednesday, March 22, 2006
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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