Monday, March 27, 2006

Say "I do" to engagement

ClickZ has more on the big marketing trend toward engagement, specifically in the form of consumer-generated-media. As author Pete Blackshaw says, "Marketers are finally recognizing the consumer voice (most evident in the Web's mushrooming digital trail of consumer-generated media (CGM)) is currency for credibility and trust with consumers. It's also a wellspring of great ideas, unique concepts, and untapped niche messaging opportunities."

This is a trend I think librarians would do well to seize. My favorite example is the University of Virginia's Libra Video, a library orientation created by students for students. Our patrons are an amazing source of energy and creativity that can be a real asset to our work and our marketing efforts!

Categories: neat_trends

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