ClickZ has more on the big marketing trend toward engagement, specifically in the form of consumer-generated-media. As author Pete Blackshaw says, "Marketers are finally recognizing the consumer voice (most evident in the Web's mushrooming digital trail of consumer-generated media (CGM)) is currency for credibility and trust with consumers. It's also a wellspring of great ideas, unique concepts, and untapped niche messaging opportunities."
This is a trend I think librarians would do well to seize. My favorite example is the University of Virginia's Libra Video, a library orientation created by students for students. Our patrons are an amazing source of energy and creativity that can be a real asset to our work and our marketing efforts!
Categories: neat_trends
Monday, March 27, 2006
Say "I do" to engagement
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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