RSS4Lib points out a great example of how librarians can use blogs to keep their finger on the pulse of patron needs. The post discusses an experiment in which a librarian used RSS feeds to notify him when students added posts to their blogs with certain keywords such as "assignment" or "library." If the posts were relevant, the librarian would add a comment with some helpful insights.
Regardless of how comfortable you are adding comments to posts, I certainly think monitoring blogs can help librarians identify new avenues for service and stay ahead of needs and trends.
Categories: tips_to_try
Thursday, March 30, 2006
Market research in the blogosphere
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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