Author and head of the Department of Library and Information Science of Kota Open University, Dinesh Gupta, informed me of the release of a new book he co-edited entitled Marketing Library and Information Services: International Perspectives. The book features 40 papers from 47 contributors in 20 countries.
As the description states, "The marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. Presenting contributions from a truly international group of librarians, this book provides a broad spectrum on the topic, providing a useful tool for both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level."
Thank you for passing this along!
Update: Dinesh Gupta informs me that he is no longer head of the Department (his next rotation is in 2007) and his university's name has changed from Kota Open University to Vardhaman Mahaveer Open University, Kota. I appreciate the updated information!
Tuesday, March 07, 2006
A new marketing book for librarians hits the shelves!
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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