Thanks to Tina Lackey, Publications and Marketing Manager at Wyoming State Library who contacted me about her libraries' brand new marketing campaign, Bringing the World to Wyoming. The campaign aims to let people know that, "Wyoming's libraries are as expansive as the state, and as close as down the street." The Web site has information about the campaign where you can view their amazing billboard ads and radio spots. They also have an online store that offers tons of neat items like an apron, tote bags and even a doggie T-shirt!
Tina also sent a press release, which you can view here (PDF).
Thanks, Tina, and good luck!
Tuesday, March 07, 2006
The world comes to Wyoming in Wyoming libraries' new marketing campaign!
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.


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