What color is your market planning?

Here's another good, and relevant, one from MarketingProfs:

"To create a complete marketing plan, one that drives near- and longer-term marketing action, I need only four "colors."

Here's how structuring the "color set" will help you focus your research, derive relevant conclusions, and then use all that information to create workable, living action plans for your marketing efforts."

You can read the entire article, "The Four Colors of Market Planning," here.

Categories: must_reads | usable_theories