ALA's "Step up to the Plate @ your library" program will launch in April, but librarians can register now for free promotional tools. See the press release for details.
Wednesday, March 01, 2006
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Resources, readings, news and ideas for librarians who seek outside-the-book marketing innovations for their libraries.
Jill Stover
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What does "outside the book" mean?
Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
Blog Archive
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2006
(243)
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March
(33)
- Something borrowed and something blue
- Brains busting ads
- Market research in the blogosphere
- What color is your market planning?
- Today's word is "marketing"
- Got advice?
- CGM training in podcast form
- More media, less patience
- Say "I do" to engagement
- Another fair game idea
- Library Marketing now features categories!
- Fair game
- Marketing: It's for science and techie librarians...
- Ready. Set. Engage!
- Marketers who move (and shake!)
- Must-reads from MarketingProfs!
- Power to the people! Social computing and marketi...
- Wow! A whole world wide web of marketing resources!
- What's in a product?
- Beware of buyer
- Posts this week
- Keeping up with the competition: Amazon and downl...
- Podcasting a net to a targeted audience
- Satisfied doesn't cut it
- A new marketing book for librarians hits the shelves!
- More on creating community
- Hone your sales and promotion skills!
- The world comes to Wyoming in Wyoming libraries' n...
- Museums using podcasts as part of marketing arsenal
- Transforming patrons into communities
- "My media"
- Google's long shadow
- Step up and take a swing
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March
(33)
Tags
- accessibility (1)
- advocacy (2)
- articles (15)
- assessment (7)
- attitudes (2)
- blogs (6)
- books (5)
- branding (14)
- cell_phones (1)
- cgm (2)
- chat_room (10)
- communities (9)
- competition (3)
- creativity (13)
- customer_service (11)
- definitions (4)
- differentiation (5)
- disabilities (1)
- distribution (2)
- events (4)
- final_post (1)
- gaming (1)
- glls2007 (2)
- guest_posts (4)
- inspirations (22)
- internal_marketing (8)
- interviews (2)
- library-as-place (4)
- market_research (5)
- measurement (3)
- metrics (2)
- mobile (2)
- online (4)
- open_source (6)
- planning (6)
- presentations (4)
- promotion (18)
- random (7)
- research (6)
- resources (10)
- scales (1)
- segmentation (4)
- sms (1)
- target_marketing (10)
- technology (17)
- television (1)
- tips (27)
- trends (15)
- wom (6)
- writing (3)
Categories
Resource Links
- ALA - Issues & Advocacy
- American Marketing Association
- Articles Library (Marketing Group Inc.)
- Bplans.com - Marketing & Advertising
- BusinessWeek Online - Brand Equity
- KnowThis.com
- Library Research Service
- Library Support Staff-Marketing Your Library
- Mplans.com
- Marketing & PR
- Marketing Library and Information Services
- Marketing Library Services
- Marketing Terms Dictionary (AMA)
- Marketing Treasures
- New Pathways to Planning (NEKLS)
- NSLS Library Marketing Center
- Ohio Library Council-Marketing the Library
- OhioLINK Marketing Toolkit
- State Library of Iowa-Telling the Library Story Toolkit
- Trendwatching.com
Disclaimer
The contents of this blog do not reflect any positions or policies of Virginia Commonwealth University or VCU Libraries.
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