The University of Texas at Austin's Advertising World really is a whole world of resources in one place! The sheer number of sites listed is mind-boggling, so enter at your own risk. The sites are grouped into a broad range of categories like Creativity, Fun, Market Research, Subliminal Messages, Word-of-Mouth, and on and on. Enjoy digging through this mound of Web sites (I know I will!).
Monday, March 20, 2006
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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