Some artsy marketing ideas have sprung up today on a couple of blogs. LISNews reports on a University of Iowa PR campaign where librarians send out old catalog cards to patrons and encourage them to don them with artwork. The cards will be displayed throughout the year.
The WOMMA blog mentions how organizers in the UK are promoting World Book Day by providing patrons with beautiful postcards to send out to friends along with a book recommendation.
Friday, July 08, 2005
The art of marketing
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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