I stumbled upon a neat site by the Word of Mouth Association (WOMMA). (How great is it, by the way, that there is an association for this?!). Their Womnibus section contains heaps of interesting stuff like a blog (of course), Word of Mouth 101, a library, and info about free e-mail newsletters.
What is word-of-mouth marketing, you ask? WOMMA defines it as, "Giving people a reason to talk about your products and services, and making it easier for that conversation to take place." A quick peek at the June/July 2005 cover of American Libraries will tell you how important grassroots and other word-of-mouth marketing campaigns are for libraries. WOMMA offers some strategies that may prove useful in your efforts. Tell a friend! :)
Friday, July 08, 2005
Learning by association
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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