My posts have been running a little long lately, so here's a quick blurb about a new resource I found: Blans.com - Marketing and Advertising. There are a number of helpful articles here, as well as the sample marketing plans you can find on Mplans.com. There are a few articles in particular about marketing on a tight budget, which I know we can all relate to! Good stuff!
Thursday, July 21, 2005
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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