Friday, July 01, 2005

LOL + PR = Good move

Before heading out for a long holiday weekend, I thought a post on the lighter side would be in order. I found an article about using humor in promotional campaigns that I thought was worth some consideration. Humor in PR: Can You Hear Me Now? points out that "If done right, humor can help with the most important aspect of PR—garnering visibility." To do it right, you have to back up humor with substance and relate it to a particular benefit for your target market.

I'm a bit biased here because I'm a sucker for clever humor, but I think we could all use more of it! LOL! :-D

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