Before heading out for a long holiday weekend, I thought a post on the lighter side would be in order. I found an article about using humor in promotional campaigns that I thought was worth some consideration. Humor in PR: Can You Hear Me Now? points out that "If done right, humor can help with the most important aspect of PR—garnering visibility." To do it right, you have to back up humor with substance and relate it to a particular benefit for your target market.
I'm a bit biased here because I'm a sucker for clever humor, but I think we could all use more of it! LOL! :-D
Friday, July 01, 2005
LOL + PR = Good move
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Libraries are more than just collections of books and other materials. Libraries are dynamic forces in their communities with the power to improve lives. Modern marketing demands that librarians look beyond their traditional roles ("outside the book") to find new ways to connect with people and further their success.
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